The World Dog Show is the largest event in the dog world, bringing together breeders, enthusiasts and dog professionals from all over the world. The 2025 event was held at the Helsinki Exhibition and Convention Center and attracted a total of 48,000 visitors and 20,000 dogs .

Capital AV was responsible for the technical implementation of the event's main ring and the visual environment. The goal was to create a spectacular, yet safe and peaceful competition environment for the animals.

The main ring was surrounded by a large LED screen , which created a strong visual identity for the event. A 17.6-meter-wide LED wall was built for the judges' and finalists' entrances, which opened in the middle using Cybermotion technology .

The visual identity was designed in collaboration with Capital Creative . The animations utilized a fur simulation based on the brand colors, which brought a playful yet elegant visual element to the event.

The technical design took into account the dogs' senses in particular. The lighting was implemented in a smooth and calm manner without rapid changes in movement or color. At the same time, the lighting solution had to meet the requirements of international media and camera production.

The technical implementation and visual appearance of the event received a lot of praise from both visitors and international participants.